Scope the decisions
We begin with a 60-minute discovery call, access checklist and review of your measurement plan. Together we select critical journeys, platforms, environments and reports. You receive a written scope before the audit begins.
The audit process
From business question to verified signal.
Our custom audit process makes findings reproducible and keeps your product, engineering, marketing and data teams aligned.
Map the implementation
We document SDKs, tag managers, destinations, transformations, consent controls and reporting dependencies. This makes hidden hand-offs visible before testing begins.
Test real journeys
Using agreed devices and environments, we inspect raw event payloads for acquisition, onboarding, engagement, conversion and retention actions. Tests include failure paths and consent changes where relevant.
Reconcile the numbers
We compare implementation behaviour with definitions and selected reports, isolating discrepancies caused by event logic, identity, filtering, time zones or transformations.
Prioritise repairs
Findings are grouped by severity, business impact and likely effort. Each includes evidence, reproduction steps, affected platforms and a concrete recommendation.
Transfer the knowledge
Your engagement closes with a stakeholder readout and working session. We answer implementation questions and agree ownership of next steps.
Ready to scope it?
Bring us the dashboard you doubt.
Tell us which decisions feel risky and where your team sees conflicting data.
Request an audit conversation